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Reborn Unwrapped.

A floating jar of Nutella and an astronaut shaving with an iPhone 17 Pro Max on NASA's Artemis II mission became two of the most viral brand moments of the year — without a single dollar spent on advertising. Here's what every marketer can learn from zero-gravity product placement.

Heinz discovered restaurants in Turkey were refilling branded bottles with generic ketchup. Their response: print the exact Pantone shade of Heinz red directly onto the label as a color swatch, letting customers spot fakes at a glance. The "Label of Truth" campaign cut non-Heinz refills by 73% and proved that sometimes the most effective brand protection is the simplest.

Now 92% of US developers use AI tools daily, Lovable is valued at $6.6B, and two brothers built a $1.8B company with AI doing nearly everything. The revolution is real, but so is the trust problem.