Sleep Medicine for Poliklinika Sv. Nikola
A brand for a new sleep-medicine practice: scientific and empathetic at once, calm enough to be trusted by people who haven’t slept well in years.
01 · The brief
The brief
With a new branch dedicated to sleep medicine, the clinic set out to address the deeply personal and universal problem of sleep disorders. That called for a distinct identity, one that expresses expertise, builds trust and offers a calming, reassuring presence.
02 · What we did
What we did
The mark is subtle and minimal: soft curves that suggest an eye and, beneath it, a circular element for the 24-hour circadian cycle. No overt symbolism, an immediate association with rest.
The palette evokes calm, trust and rejuvenation: deep navy for the night, soft lavender for winding down, warm beige for comfort, carried across print, social and the clinic’s environment.
03 · The outcome
The outcome
A patient-first brand that speaks directly to the emotions of people seeking relief, and a visual system the clinic can extend as the practice grows.
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