Strategy & Communications · Digital Marketing
Communications for 35mm Vis Film Festival
A boutique film festival on an island, a Hollywood guest and a national press cycle, built from a PR plan, personal media relations and well-placed paid content.
01 · The brief
The brief
35mm Vis Film Festival needed communication that matched its ambition: to be a festival of international significance, not just a summer event. The arrival of Woody Harrelson as a guest offered the moment, if it was handled right.
02 · What we did
What we did
We planned and executed a PR strategy designed to spotlight the festival’s unique appeal: press releases that captured its essence, personalised media invitations to key journalists and outlets, and coordinated high-profile interviews and exclusive features.
Around Harrelson’s arrival we secured an exclusive interview with Vogue Adria that became the web cover story, sustained interest with paid promotional articles in leading media and curated a steady stream of social content.
03 · The outcome
The outcome
National coverage across print, web and broadcast, an international angle the festival could build on, and a communication rhythm that kept audiences engaged from the first announcement to the closing night.
Photo: Matko Petrić
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